Developing a better understanding of customers is increasingly a strategic necessity, therefore we engaged with Dragonfly to help us gain relevant insights into customers’ changing perceptions, behaviour and needs. The simplified representation of the data enabled us to analyse and assess our standing versus the market, along with the indicative opportunities available for us to explore.
Dragonfly’s detailed analysis and findings have been helpful and has served as a reference point for us to create our brand positioning strategy. It was a great pleasure working with the team.
Amit Jain, President – Personal Lines, Bancassurance, Affinity, and Marketing