Dragonfly’s market research insights are superlative. We’ve done multiple consumer research programs with them and the behavioural understanding obtained has not only given us actionable conclusions for business growth, but also communications intelligence across various audience segments. With them, we’ve been able to deep-dive to understand some of the deeper motives behind our audience’s purchase behaviour, resulting into developing the right brand promise and positioning.
Sargam Sharma, AVP Marketing | Fullerton India Credit Co. Ltd.