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CASE STUDIES

Post Marriage Conflict Case Study

Post Marriage Conflict Case Study

The client wanted to conduct a research to test the product with the applicator segment to understand their feedback on key parameters i.e. ease of application, designs obtained, strength, drying time, color, coverage, etc.

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Tobacco Case Study

Tobacco Case Study

Create a sharper growth plan and design a marketing, communication and engagement strategy to revive a tobacco brand

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Product Testing Case Study

Product Testing Case Study

The client wanted to conduct a research to test the product with the applicator segment to understand their feedback on key parameters i.e. ease of application, designs obtained, strength, drying time, color, coverage, etc.

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Telecom Case Study

Telecom Case Study

The market for IT managed services is growing but crowded. Hence, the client needs to evaluate how it can add value and fulfil the need gaps when entering in a different nature of work which other service providers may be better suited to handle specific tasks.

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Cosmetics Case Study

Cosmetics Case Study

The personal care category is cluttered with many brands. The client is an investor in one of the leading skincare brands in India – and would like to evaluate the brand’s market performance in order to aid the client in the decision-making process on whether to sell or retain their investments in the personal care brand

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TESTIMONIALS

Symphony Testimonial

Have worked with Dragonfly for few years across my different assignments and am very happy with their approach and outcome. They take an effort in understanding business objective, not just research objective and that reflects in their presentation. I wish them the best for future and look forward to keep working with them as well.

Anuj Arora, Chief Marketing Officer, Symphony Limited

Ultratech Cement Testimonial

Working with Dragonfly Market Research has been an exceptional experience from start to finish. Their meticulous approach to qualitative research unveiled invaluable insights that reshaped our understanding of consumer behavior specific to our category. Their ability to weave data into compelling narratives is truly commendable. Working with Dragonfly has been eye-opening, and their passion for uncovering meaningful insights is evident in every interaction.A truly reliable partner!

Raj Agrawal, Manager – Consumer Insights & Customer Centricity, Ultratech Cement

Aditya Birla Testimonial

Dragonfly has been a trusted partner working with me on various projects. It’s always a pleasure to work with them. The rigour and expertise  that they bring is of a very high calibre. Dragonfly believes in insighting for impact and their findings are always actionable and appreciated by everyone. Dragonfly always give the helping hand. I wish Madhulika and the entire dragonfly team the very best as always.

Sudip Mitra, Senior Vice President, Consumer Insights & Brand Development, Aditya Birla Group