Unlock the Power of Consumer Insights

Harness the Power of Consumer Behavior

Find Success through Key Strategies

Drive Growth with Actionable Insights

Introduction

Welcome to Dragonfly.

Qualitative Research Agency

Dragonfly Market Research is not your ordinary research agency. It is a beacon of knowledge, guiding clients through the turbulent waters of the marketplace.

With a deep understanding of culture, consumer behavior, and client context, Dragonfly decodes business problems like no other. The team at Dragonfly Market Research is a group of passionate individuals who are dedicated to unraveling the mysteries of the consumer psyche. Armed with the latest frameworks, methodologies, and cutting-edge technologies, we leave no stone unturned in our quest to provide actionable insights that drive business growth.

At Dragonfly Market Research, we believe that the key to success lies in embracing the ever-changing landscape of the market. We know that staying ahead means constantly adapting and evolving. That’s why we are not afraid to challenge the status quo and push the boundaries of traditional research. With Dragonfly Market Research by your side, you can be confident that you are in capable hands. Our team of experts will guide you through the complexities of consumer behavior, helping you make informed decisions that propel your business forward.

OUR SOLUTIONS

Our core competency lies in mining consumer insights and understanding the human truths that dictate consumer behaviour. Our journey thus far has translated into building competencies around the entire research ecosystem. 

Customized Research

We conduct research studies tailored to our clients’ specific requirements, covering a wide range of qualitative and hybrid research studies across various industries.

Syndicated Studies

We also conduct syndicated research to decipher consumer trends, both in a broader sense and for particular categories.

Research Education

We offer a range of services, including  advanced research workshops, to help client teams improve their research skills. We collaborate with both clients and universities to provide comprehensive training in research methodologies.

OUR METHODS

TRADITIONAL

In-depth explorations of consumer  behaviors, and preferences through methods like focus groups and one-on-one interviews.

DIGITAL

Leveraging digital platforms across various channels and integrating with workflows for data-driven analysis.

NEUROSCIENCES

A more targeted approach to uncover profoundly meaningful insights that surpass traditional research methods

OUR WORK

 

CASE STUDIES

Find out how one SKINCARE Brand used Dragonfly’s services to evaluate the brand’s market performance in order to aid  in the decision-making process on whether to sell or retain their investments in the personal care brand

 

CLIENTSPEAK

Symphony Testimonial

Have worked with Dragonfly for few years across my different assignments and am very happy with their approach and outcome. They take an effort in understanding business objective, not just research objective and that reflects in their presentation. I wish them the best for future and look forward to keep working with them as well.

Anuj Arora, Chief Marketing Officer, Symphony Limited

Ultratech Cement Testimonial

Working with Dragonfly Market Research has been an exceptional experience from start to finish. Their meticulous approach to qualitative research unveiled invaluable insights that reshaped our understanding of consumer behavior specific to our category. Their ability to weave data into compelling narratives is truly commendable. Working with Dragonfly has been eye-opening, and their passion for uncovering meaningful insights is evident in every interaction.A truly reliable partner!

Raj Agrawal, Manager – Consumer Insights & Customer Centricity, Ultratech Cement

Aditya Birla Testimonial

Dragonfly has been a trusted partner working with me on various projects. It’s always a pleasure to work with them. The rigour and expertise  that they bring is of a very high calibre. Dragonfly believes in insighting for impact and their findings are always actionable and appreciated by everyone. Dragonfly always give the helping hand. I wish Madhulika and the entire dragonfly team the very best as always.

Sudip Mitra, Senior Vice President, Consumer Insights & Brand Development, Aditya Birla Group