Introduction

Dragonfly brought a good combination of experience of having worked on reality TV shows in the past, along with quality respondents, that brought authenticity to the research process. Madhulika and Mohit both were well involved in the projects at all times and the findings delivered were vivid and actionable.

Ankur Kapoor, Manager, consumer insights at MTV

Developing a better understanding of customers is increasingly a strategic necessity, therefore we engaged with Dragonfly to help us gain relevant insights into customers’ changing perceptions, behaviour and needs. The simplified representation of the data enabled us to analyse and assess our standing versus the market, along with the indicative opportunities available for us to explore.

Dragonfly’s detailed analysis and findings have been helpful and has served as a reference point for us to create our brand positioning strategy. It was a great pleasure working with the team.

Amit Jain, President – Personal Lines, Bancassurance, Affinity, and Marketing

Dragonfly has been our research partner for a whole range of projects, from concept testing to pre-launch ad diagnostics. They have consistently delivered a robust solution while working within our challenging timelines and delivering a thorough analysis with actionable insights.

Ruzbeh Billimoria, AVP – Marketing, Dream11

Dragonfly’s market research insights are superlative. We’ve done multiple consumer research programs with them and the behavioural understanding obtained has not only given us actionable conclusions for business growth, but also communications intelligence across various audience segments. With them, we’ve been able to deep-dive to understand some of the deeper motives behind our audience’s purchase behaviour, resulting into developing the right brand promise and positioning.

Sargam Sharma, AVP Marketing | Fullerton India Credit Co. Ltd.

We have been working with Dragonfly since last few years. The team understands the business problem and helps in providing solutions accordingly. In fact, sometimes they went out of the way and helped us get rich insights from extended consumer panels. The daily reports from them for our program evaluation have always been helpful to make changes in the content well in time. Reachable team and leadership at Dragonfly is what we cherish. Thanks team.

Rama Paul (Head Of Research, Sales Strategy & Marketing, ABP News) & Sonia Sharma (Consumer Insights Manager, ABP News)

Have worked with Dragonfly for few years across my different assignments and am very happy with their approach and outcome. They take an effort in understanding business objective, not just research objective and that reflects in their presentation. I wish them the best for future and look forward to keep working with them as well.

Anuj Arora, Chief Marketing Officer, Symphony Limited

Working with Dragonfly Market Research has been an exceptional experience from start to finish. Their meticulous approach to qualitative research unveiled invaluable insights that reshaped our understanding of consumer behavior specific to our category. Their ability to weave data into compelling narratives is truly commendable. Working with Dragonfly has been eye-opening, and their passion for uncovering meaningful insights is evident in every interaction.A truly reliable partner!

Raj Agrawal, Manager – Consumer Insights & Customer Centricity, Ultratech Cement

Dragonfly has been a trusted partner working with me on various projects. It’s always a pleasure to work with them. The rigour and expertise  that they bring is of a very high calibre. Dragonfly believes in insighting for impact and their findings are always actionable and appreciated by everyone. Dragonfly always give the helping hand. I wish Madhulika and the entire dragonfly team the very best as always.

Sudip Mitra, Senior Vice President, Consumer Insights & Brand Development, Aditya Birla Group