OUR SOLUTIONS
1
Customized
Research
Our range of solutions is comprehensive and covers research needs of clients across 2 main dimensions
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Research Objective
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Industry
Research Objective
We cover various high level research objectives namely: Branding, Positioning, Product/Service Development Lifecycle , Customer Experience. We categorize these as follows
STRATEGIC
- Cultural Deep Dives
- Positioning
- Brand Equity
- Brand Architecture
- Customer Segmentation
- Brand Archetype
- Trend Analysis
INNOVATION
- Need Gaps
- Idea Generation
- Concept Testing
- Prototype Testing
- NPD
- Design Thinking
- Product Testing
- Usability Testing
- Packaging Testing
DIAGNOSTIC
- Communication
- Semiotics
- Concept Evaluation
- Website and App UX/ UI
- Brand Diagnostics
- Mystery Shopping
- Panels
FOUNDATION
- Exploratory
- Customer Journey Mapping
- Category Status
- Triggers and Barriers
- Laddering
- Usage and Attitude
Industry Focus
Our range of solutions is industry agnostic. We have been carrying out research for a very diverse set of clients across categories where we have deep domain expertise
2
SYNDICATED
Research
Occasionally, as part of our internal analysis, we undertake independent research studies. These syndicated investigations encompass a wide range of industries and serve as valuable resources for developing a comprehensive understanding of consumer trends. Our most recent venture in this field focuses on the influence of COVID-19 on consumer behavior in India. As astute observers of consumer conduct, these panels have afforded us an ideal opportunity to accompany consumers throughout the lockdown period and gain insight into the transformative adjustments occurring during this time.
By gaining valuable insights from our syndicated research, organizations can effectively discern between fleeting trends and long-lasting ones. These findings serve as a guide in making informed decisions on how to adapt their consumer engagement and refine their business strategies accordingly.
3
Research
EdUCATION
As dedicated researchers, we take immense pleasure in sharing our expertise on qualitative research. We offer comprehensive classroom-style sessions tailored to the specific needs of client organizations and educational institutions. Our curriculum encompasses various levels of proficiency to cater to diverse requirements.
1. Appreciation of Qualitative Research (Basic, half day): This introductory course provides a solid foundation for understanding and appreciating the significance of qualitative research.
2. Getting the most out of your qualitative research projects (Intermediate, half day): Designed for those already familiar with qualitative research, this session delves deeper into maximizing the effectiveness and value of your projects.
3. Conducting qualitative research (Intermediate, 1 day): Ideal for individuals seeking practical guidance on conducting their own qualitative research studies, this course equips participants with essential skills and techniques.
4. Advanced methods in qualitative research (Advanced, 1 day): For experienced researchers looking to elevate their knowledge and expertise in the field, this advanced session explores cutting-edge methodologies and approaches.
With our extensive experience in conducting successful workshops and training programs , we ensure that participants gain a thorough understanding while enhancing their abilities within the realm of qualitative research.