by reeta.shirodkar | Aug 24, 2023
Study to understand cloud and managed services for a Telecom Company THE CHALLENGE The market for IT managed services is growing but crowded. Hence, the client needs to evaluate how it can add value and fulfil the need gaps when entering in a different nature of work...
by reeta.shirodkar | Aug 24, 2023
Product testing study for a texture brand THE CHALLENGE There has been an issue of comprehension regarding the usage of cement-based textures among consumers [applicators / contractors] The Ask The client wanted to conduct a research to test the product with...
by reeta.shirodkar | Aug 7, 2023
Brand Equity Study for a skincare brand THE CHALLENGE The personal care category is cluttered with many brands. The client is an investor in one of the leading skincare brands in India – and would like to evaluate the brand’s market performance in order to aid...