by reeta.shirodkar | Jul 3, 2024 | case-study
Home Who We Are Solutions Methods Our Work Case Studies Testimonials Contact UI/UX evaluation and brand positioning study for an all-in-one broking platform THE CHALLENGE The online broking category has witnessed a disruption by discount broking platforms which has...
by reeta.shirodkar | Jul 3, 2024 | case-study
Home Who We Are Solutions Methods Our Work Case Studies Testimonials Contact Mapping the post-purchase journey of the Indian Policyholder to uncover pain points THE CHALLENGE An Indian Insurance Repository in the process of developing and industry first platform to...
by reeta.shirodkar | Jul 3, 2024 | case-study
Home Who We Are Solutions Methods Our Work Case Studies Testimonials Contact Brand positioning and consumer understanding study for a homegrown specialty coffee brand THE CHALLENGE Coffee culture is evolving in India due to a set of brands focusing on single-estate...
by reeta.shirodkar | Jul 3, 2024 | case-study
Home Who We Are Solutions Methods Our Work Case Studies Testimonials Contact Developing a customer value proposition with MLCV servicing mechanics for a large automobile lubricant company THE CHALLENGE The popularity and demand surge for MLCVs have led to a rise in...
by reeta.shirodkar | Jul 3, 2024 | case-study
Home Who We Are Solutions Methods Our Work Case Studies Testimonials Contact Exploratory study on the leisure & content consumption habits of children for a major kids’ channel THE CHALLENGE Recently, the channel experienced a decline in BARC numbers regarding...
by reeta.shirodkar | Jul 3, 2024 | case-study
Home Who We Are Solutions Methods Our Work Case Studies Testimonials Contact A post marriage conflict study for a mega GEC channel to refresh their identity THE CHALLENGE Consumers were finding their characters & story predictable and not new The need was for...